Laura Martínez - Senior Technical Writer

Hi there!

I'm Laura
Martínez.

A highly global and multicultural 🌍
Senior Technical Writer

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I'm the writer you hire when your software company:

  • starts growing fast
  • goes from ~100 to 1,000+ people
  • expands into new countries

Right when documentation stops being about adding more now,
and becomes aboutmaking sure you can add a lot more later?Way more pages.
With more visuals.
For more audiences.
In more languages.
.

Why Me?

As a Technical Writer, I write about complex software products
so that all humans ?Not just the ones with an IT background. can understand and use them.

But unlike most Technical Writers, I don't stop there:

I write about software with the rigor of a tech newsroom

I write about software with the rigor of a tech newsroom

Top Skills

15 Years Writing About Tech

Former Tech Journalist

Tech-Newsroom Clarity

Empathy for Non-Tech Users

I build systems that help technical writers do more in less time

I build systems that help technical writers do more in less time

Top Skills

Specialised in Scale-Ups

Information Architecture

Systems Thinker

Data-Driven & AI-Native

I get documentation translated for key European markets

I get documentation translated for key European markets

Top Skills

Lived in 4 Countries

Real Near-Native English (C2)

Multilingual 🇬🇧 🇪🇸 🇩🇪

Localization Management

Laura collaborating with team members at an outdoor workspace
15-Year-Long Mission

I help all humans — with an extra focus on non-technical people and women — get more comfortable using new technology and software because over 90% of European jobs now require digital skills, yet nearly 1 in 3 Europeans still doesn't have them.

— Eurostat · Regional Yearbook, European Commission, 2025

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Top Achievements

Personio

Personio

Senior Technical Writer · 2021 - 2025

Writing Skills

I write

Created Personio's first-ever documentation style guides

Created documentation for 3+ product areas at the same time

Owned and maintained 100+ documentation pages

Reduced a product area's support volume by over 50% (Apr–Sep 2025)

Used Gen AI tools to create new pages in under 4h

Created documentation tailored to 5+ audiences

Operations Skills

I build

Grew a local 3-writer documentation team into a global team of 10

Became Personio's first Senior Technical Writer

Mentored a peer to their promotion to our 2nd Senior Technical Writer

Helped the team deprioritize 20% of low-impact release tasks

Enabled removal of 100+ outdated pages, improving content relevance

Helped the team generate reports 30% faster by improving Tableau dashboards

Co-founded Personio's first Women's Committee

Co-built the end-to-end company-wide release process

Became Culture Champion and conducted +20 company-wide culture interviews

Global Skills

I translate

Grew documentation from 3 to 6 languages

Created Personio's first-ever Spanish localization style guides

Built the Spanish user-facing documentation site from scratch

Built an AI tool that cut Spanish translation review time by 90%

Reviewed and published 150+ English > Spanish translations annually

Temporarily acted as a company-wide Spanish Localization Expert

Top Writing Samples

User-facing documentation
3 samples

User-facing documentation

Internal-facing documentation
0 samples

Internal-facing documentation

Video content
4 samples

Video content

UX writing
1 samples

UX writing

Newsletter
2 samples

Newsletter

Release notes
1 samples

Release notes

Foundational tech journalism writing
6 samples

Foundational tech journalism writing